http://www.blameitonrioja.com/2007/09/14/letter-from-haro-cia-rioa-2007/ Wed, 7 Jan 2009 02:47:02 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.blameitonrioja.com/2007/09/14/letter-from-haro-cia-rioa-2007/comment-page-1/#comment-3029 Catavino - - Spanish Wine, Portuguese wine and more! » Blog Archive » Iberian News from Around the Web Fri, 21 Sep 2007 14:52:14 +0000 http://www.blameitonrioja.com/2007/09/14/letter-from-haro-cia-rioa-2007/#comment-3029 [...] Adrian Murcia, a passionate Riojan food and wine blogger based in NY, has taken a short hop over the Atlantic to Rioja, where he’s been posting an interesting series of articles worth reading called, “Letters from Haro“, on a new Vibrant Rioja campaign. The campaign aims to create an educational documentary film on the region by the James Beard Award-winning producer/director John Barkley. The backdrop to this story is that Vibrant Rioja, a partnership between DOC Rioja and Wines from Spain, pays Adrian to blog about Riojan food and wine with the caveat that he has full editorial autonomy. Now on one hand, I think it’s fantastic that Spanish wine organizations are getting on the Web 2.0 bandwagon, commissioning bloggers to promote their wines. On the other hand, why would you commission a blogger, but then take 20 steps back saying, “…opinions expressed herein are entirely the author’s own, and do not necessarily reflect the views of Vibrant Rioja, Wines from Spain, ICEX, or the Regulating Council of DOCa Rioja”? View Larger Map [...] [...] Adrian Murcia, a passionate Riojan food and wine blogger based in NY, has taken a short hop over the Atlantic to Rioja, where he’s been posting an interesting series of articles worth reading called, “Letters from Haro“, on a new Vibrant Rioja campaign. The campaign aims to create an educational documentary film on the region by the James Beard Award-winning producer/director John Barkley. The backdrop to this story is that Vibrant Rioja, a partnership between DOC Rioja and Wines from Spain, pays Adrian to blog about Riojan food and wine with the caveat that he has full editorial autonomy. Now on one hand, I think it’s fantastic that Spanish wine organizations are getting on the Web 2.0 bandwagon, commissioning bloggers to promote their wines. On the other hand, why would you commission a blogger, but then take 20 steps back saying, “…opinions expressed herein are entirely the author’s own, and do not necessarily reflect the views of Vibrant Rioja, Wines from Spain, ICEX, or the Regulating Council of DOCa Rioja”? View Larger Map [...]

]]>